Advertise on Google
Want to grow your business? Put your message in front of potential customers right when they’re searching for what you have to offer.
In today’s modern and connected society, in which people have access to information almost everywhere they go on a variety of devices, any strong marketing presence or campaign should incorporate some form of web-based marketing. Google AdWords™ is a web-based marketing tool that allows individuals and organizations to advertise on the Internet. Google AdWords is the most popular web marketing tool, and operates on the largest connected set of networks, Google’s networks.
Google AdWords is simple to start using, but is difficult to master. AdWords campaigns have many components that must work together well to create an effective ad campaign. Managing an AdWords campaign involves constant monitoring, analysis, and refinement to improve campaign performance.
In this course, you will create a Google AdWords account, create an AdWords campaign, create text ads, research and optimize keywords, refine text ad copy, manage your AdWords campaign through analysis, analyze and optimize bidding and budget, and generate both performance and financial reports. Before you can perform these tasks, you need to understand how search engine marketing (SEM) works in general and the specific capabilities and features of Google AdWords.
Only Pay for Results: No matter what your budget, you can display your ads on Google and their advertising network. Pay only if people click on your ads and visit your website.
Google AdWords™: Part 1
In this course, you will create a Google AdWords account and run a basic marketing campaign. You will:
- Create and navigate a Google AdWords account.
- Create and manage ad campaigns.
- Work with keywords.
- Write ads for Google AdWords.
- Manage bidding and budgets.
- Launch and manage ads.
- Create financial and performance reports.
This course is designed for marketing professionals who have basic end-user computing skills who will create and manage ads and campaigns with Google AdWords.
Course-specific Technical Requirements
Lesson 1: Creating and Navigating a Google AdWords Account
Topic A: Create and Navigate the Google AdWords Account
Topic B: Configure Account Notifications
Lesson 2: Creating Ad Campaigns
Topic A: Overview of AdWords Campaigns
Topic B: Create Campaigns and Configure Campaign Settings
Topic C: Configure Ad Groups, Ads, and Keywords
Lesson 3: Researching, Refining, and Editing Keywords
Topic A: Overview of Keywords in AdWords
Topic B: Research Keywords with the Google Keyword Tool
Topic C: Research Keywords Online
Topic D: Edit and Configure Ad Groups and Keywords
Lesson 4: Writing Ads in Google AdWords
Topic A: Review Google Ad and Content Policies
Topic B: Write High-Quality AdWords Ads
Lesson 5: Analyzing Campaign Performance
Topic A: Review Your Campaign and Adjust Settings
Topic B: Analyze and Optimize Ads and Keywords
Lesson 6: Managing Bidding and Budgets
Topic A: Set and Manage Bids
Topic B: Set and Manage Budgets
Lesson 7: Creating Performance and Financial Reports
Topic A: Create Performance Reports
Topic B: Create Billing Reports